Winter im MQ

Winter im MQ transforms Vienna's MuseumsQuartier into a contemporary winter wonderland that breaks all traditional Christmas market conventions. Dubbed the 'nightclub version of a Christmas market,' this modern event occupies the main courtyard between the Leopold Museum and MUMOK, offering a refreshingly artistic alternative to Vienna's more traditional markets. The centerpiece is a massive 380-square-meter 'Winterhimmel' canopy featuring spectacular animated light projections by Lumine that transform the Leopold Museum facade into fantastical winter scenes. Six illuminated ice pavilions house punch stands operated by MQ's renowned gastronomy venues including Café Leopold, Glacis Beisl, and MQ Kantine, serving innovative punch variations alongside festive culinary delights. The atmosphere pulses with contemporary energy through weekly live concerts and DJ sets every Tuesday and Thursday evening, creating a youthful, vibrant ambience without traditional carols. Active entertainment includes two curling lanes where visitors can try their hand at this winter sport, and on weekends, a remote-controlled car racing course adds unexpected fun. The MQ Point shop offers unique design items, contemporary art pieces, and unconventional gifts that reflect the MuseumsQuartier's creative spirit. With its blend of cutting-edge art installations, modern gastronomy, and alternative winter activities, Winter im MQ attracts a younger, culture-savvy crowd seeking something beyond traditional Christmas market fare. Arrive after 6pm for the full atmospheric experience when the light projections and DJ sets create the market's signature contemporary vibe.