Weihnachtsmarkt - Piazza Santa Croce

The Weihnachtsmarkt in Piazza Santa Croce brings authentic German Christmas tradition to the heart of Florence, celebrating over 20 years as the city's largest and most beloved holiday market. Set against the stunning backdrop of the Basilica di Santa Croce, this enchanting market transforms the historic square into a festive wonderland with dozens of traditional wooden chalets decorated in classic Christmas style. Visitors can explore an impressive selection of European handicrafts, from hand-painted ceramics and Bunzlau pottery to unique woolens and handmade toys, alongside beautiful Christmas decorations, nativity scenes, and artisan jewelry from across the continent. The air fills with enticing aromas of German bratwurst, hearty char-grilled pork shanks, warm pretzels, and traditional strudel, all perfectly complemented by freshly tapped German beer or steaming mulled wine. Entertainment adds to the festive atmosphere with live music, Christmas choirs, flag-waver performances, and Santa's House featuring games and activities for children. The market operates daily from mid-November through late December, with extended evening hours on weekends allowing visitors to experience the magical ambiance under twinkling lights. Plan to spend 1-2 hours wandering the stalls, sampling Bavarian specialties, and soaking in the unique blend of German Christmas tradition and Florentine Renaissance beauty.