Mercatini di Natale di Gubbio - Piazza dei Quaranta Martiri

The Gubbio Christmas Market at Piazza dei Quaranta Martiri sits at the heart of one of Italy's most enchanting medieval cities, set against the dramatic backdrop of Monte Ingino and the world's largest Christmas tree. Part of the beloved 'Gubbio è Natale' festival running from late November through Epiphany (January 6), this outdoor market transforms the historic square into a festive Tyrolean-style village complete with charming wooden stalls draped in holiday lights. Browsing the market stalls, visitors discover a rich selection of local artisan crafts, handmade gifts, and regional food specialties — from Umbrian cured meats and cheeses to indulgent chocolate treats. The square buzzes with family-friendly attractions including the iconic North Pole Ferris wheel offering panoramic views of the illuminated hillside, Santa's sleigh, and the beloved Gubbio Express Christmas train that winds through the medieval streets narrating the city's legends and history. The market is part of a wider Christmas experience that includes ChristmasLand — an immersive 700-square-meter attraction inside a historic noble palace — an ice skating rink, artistic light installations in Piazza San Giovanni, a life-size nativity scene in the San Martino quarter, and the spectacular tree lighting ceremony on December 7. The world-record Christmas tree, formed by over 800 lights arranged across Monte Ingino's slopes, glows from dusk until late night throughout the season. Plan your visit on a weekday evening to enjoy the illuminated hillside in a more relaxed atmosphere, and combine the market with a cable car ride up to the Basilica di Sant'Ubaldo for unforgettable views.