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Explore the magical atmosphere of Gubbio's Christmas markets
Gubbio is one of Umbria's oldest and best-preserved medieval towns, with roots stretching back to the Umbri people of pre-Roman Italy. The Eugubine Tablets, discovered here in the fifteenth century, remain among the most important surviving documents of ancient Italic civilization. Under medieval rule, Gubbio flourished as an independent commune before passing to the Montefeltro family of Urbino, who left a lasting architectural and cultural imprint on the region. The town's steep stone streets, towers, and civic palaces have changed remarkably little over the centuries, giving Gubbio an atmosphere of genuine antiquity.
Gubbio is perhaps most famous in Italy for its extraordinary Christmas illumination — the hillside of Monte Ingino is outlined each December with thousands of lights arranged in the shape of a massive Christmas tree, a tradition recognized by Guinness World Records. This spectacle, organized by local volunteers since the early 1980s, has become a defining symbol of the town's festive season and draws visitors from across Italy and beyond. The illumination is switched on in early December and remains lit through Epiphany.
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Gubbio's Christmas season transforms the entire medieval city into a festive destination anchored by the world's largest Christmas tree on Monte Ingino. The overall Christmas circuit — branded 'Gubbio è Natale' — encompasses outdoor market stalls, the ticketed ChristmasLand indoor experience, artistic light displays at Piazza San Giovanni, a life-size nativity scene in the San Martino district, and numerous other attractions running from late November through Epiphany.
ChristmasLand indoor experience — over 700 sq meters of immersive Christmas attractions inside a historic noble palace, including nativity art exhibitions, VR experience, and a meeting with Santa Claus
Main outdoor Christmas market square with Tyrolean-style stalls, the North Pole Ferris wheel, Santa's sleigh, and the little Christmas train
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Italy has officially lit the world's biggest Christmas tree, in the medieval Umbrian town of Gubbio. The Gubbio Christmas tree has been an annual spectacle since 1981. It was officially entered into the Guinness Book of Records in 1991. More than three decades later, its entry remains unchallenged. ‘It is a unique experience, to see the mountain turn into a Christmas tree and we're grateful to all the volunteers who make it happen,’ said Silvia Di Nicola, a local resident who gets to see it ev

A small town wants to be known for having the biggest tree. When the town of Gubbio, Italy, switched on its lights, it became recognized by Guinness World Records as having the World’s Largest Christmas Tree. At 2,460 feet high and 1,476 feet wide, it contains 300 lights stretched across the mountainside lit up with more than five miles of cable. The lighting ceremony is an annual tradition that dates back to 1981. Inside Edition Digital’s Mara Montalbano has more.

Gubbio Italy World's Tallest Christmas Tree ✨ Experience Gubbio's Unparalleled Christmas Magic! Gaze upon the world's largest Christmas tree on Mount Ingino, a breathtaking spectacle of lights that has earned a Guinness World Record! Wander through quaint stalls offering Umbrian delights and feel tradition merge with awe-inspiring displays. Don't miss the local favorite 'Torciglione,' a sweet almond pastry symbolizing Gubbio's festive spirit. Discover the unique 'Fioritura' tradit