Mercatino di Natale di Brunico - Piazza Paul Tschurtschenthaler

The Brunico Christmas Market (Mercatino di Natale di Brunico) transforms the medieval heart of this South Tyrolean mountain town into an enchanting Alpine winter wonderland, spreading across Piazza Paul Tschurtschenthaler, Via Bastioni, and the charming Via Ragen di Sopra. Set against the snow-dusted peaks of Plan de Corones, the market's lovingly decorated wooden chalets frame colorful historic facades, creating a uniquely Italian-Alpine festive atmosphere unlike anything found in larger, more commercial markets. Visitors can browse an impressive range of traditional crafts — from hand-carved woodwork and creative jewelry to handmade wool products — alongside a special South Tyrolean Barn (Fienile Alto Adige) showcasing exclusive regional products. The artisan market at Palazzo Sternbach on Via Ragen di Sopra offers a curated craft experience, while a wooden marble run delights younger visitors. Live music fills the air Wednesday through Saturday, with dedicated evening concerts every Wednesday on Via Ragen di Sopra and Thursday performances right on Piazza Paul Tschurtschenthaler. The St. Nicholas procession on December 6th winds from Via Ragen di Sopra through Via Centrale to the main square, and a living nativity scene parades through the city center on December 21st. Alpine horn players add deep, resonant soundscapes throughout the season. Food stalls serve hearty local specialties including goulash soup in bread bowls, strauben (fried pastry), and warm mulled wine, with gastronomy stands open until 9 p.m. on weekends. The market holds the prestigious Green Event certification, emphasizing sustainability, reusable tableware, LED lighting, and public transport access. Arrive by train or bus — the station is just minutes from the center — and make the most of the Kronplatz Guest Pass for free public transport throughout South Tyrol.