Mercatino di Natale di Brunico

The Brunico Christmas Market (Mercatino di Natale di Brunico) is one of the five Original South Tyrolean Christmas Markets, spreading across three distinct locations in the medieval heart of Brunico: Via Bastioni, Piazza Paul Tschurtschenthaler, and Via Ragen di Sopra. With the snow-capped peak of Plan de Corones rising dramatically in the background, the market transforms Brunico's colorful historic center into an enchanting Alpine winter scene unlike any other in the region. Eco-friendly wooden stalls line the cobblestone streets, showcasing traditional woodcarvings, handmade wool products, creative jewelry, and textile goods from historic local firms Ulbrich and Moessmer. A standout new addition is the South Tyrolean Barn (Fienile Alto Adige), dedicated entirely to high-quality, locally sourced regional products. Artisan demonstrations take place every Friday, Saturday, and Sunday at Palazzo Sternbach in Via Ragen di Sopra, while children delight in the wooden marble run track set up along the same street. The market's gastronomic offerings are equally compelling — warm goulash soup served in a bread bowl, crispy strauben pastries, and mulled wine are among the seasonal highlights. Live music fills the air Wednesday through Saturday, with alpine horn performances adding a deeply traditional atmosphere. Special events include the St. Nicholas procession on December 6 and a living nativity scene parade on December 21. As a certified Green Event for over a decade, the market prioritizes sustainability through reusable tableware, energy-efficient LED lighting, responsible waste management, and promotion of public transport access. The train station is just a short walk from the market, and buses stop directly on Via Bastioni — making it easy to arrive sustainably and spend more time soaking in the festive magic.