Fiera degli Oh Bej! Oh Bej!

The Fiera degli Oh Bej! Oh Bej! Christmas market transforms the historic grounds surrounding Milan's magnificent Castello Sforzesco into a vibrant celebration of Milanese tradition each December. Dating back over five centuries to 1510, this beloved fair honors Sant'Ambrogio, Milan's patron saint, with a name derived from children's joyful exclamations in Milanese dialect meaning "Oh beautiful! Oh beautiful!" Over 400 colorful stalls line Piazza Castello, Via Gio, and Piazza del Cannone, creating one of Italy's most authentic Christmas market experiences. Visitors discover an impressive array of artisanal crafts including hand-wrought iron, copper and brassware, alongside traditional toys, antiques, books, prints, and flowers. The market's gastronomic offerings showcase Milan's culinary heritage with freshly baked Panettone, artisan torrone, local honey, and roasted chestnuts. Don't miss the traditional Firunatt—distinctive necklaces made from smoked chestnuts strung together—a centuries-old specialty unique to this fair. The festive atmosphere is enhanced by live performances of traditional music and dance, while the backdrop of Parco Sempione and the Renaissance castle creates an enchanting setting. The market operates daily from 8:30 AM to 9:00 PM with free admission, making it accessible for all visitors seeking an authentic taste of Milanese Christmas traditions.