PoP XMAS

PoP XMAS transforms Milan's modern Piazza Gae Aulenti into an innovative Christmas celebration that seamlessly blends traditional holiday charm with cutting-edge digital experiences. At the heart of this unique market stands a spectacular 13-meter interactive Christmas tree featuring five immersive experiential rooms, each offering distinct encounters from Santa's cozy living room to a thrilling VR sleigh ride simulator. The French Christmas market brings authentic European holiday tradition to this contemporary setting, with charming chalets offering artisanal products including Provençal textiles, handcrafted jewelry, soaps, and fragrances alongside delectable French culinary specialties. Visitors can savor traditional boulangerie treats, delicate macarons, fresh crêpes, Belgian chocolates, and warming mulled wine, with an exclusive oyster and champagne aperitif area for those seeking upscale refreshment. The Portanuova district enhances the festive atmosphere with over 10,000 sustainable micro-LED lights illuminating Via Capelli and the Melchiorre Gioia bridge, creating an enchanting evening ambiance. Interactive digital experiences cater to social media enthusiasts with custom Instagram and TikTok filters, while the Sharing XMAS installation invites community participation through voting on values like Love, Friendship, and Hope, triggering special light displays. Book your experiences through the Portanuova Milano app to secure time slots for meeting Santa Claus and collecting personalized Christmas ornaments at the mountain chalet in Piazza Alvar Aalto.