La Boutique dei Nasi Rossi

La Boutique dei Nasi Rossi transforms Christmas shopping into an act of kindness in Milan's Precotto neighborhood. Organized by Associazione Veronica Sacchi ODV, this unique charity Christmas market operates from the association's spacious 200+ square meter venue, where every purchase supports the training of volunteer clowns who bring joy to hospitals, nursing homes, and disability centers throughout the year. The market offers an impressive selection of solidarity gifts including artisan food products, craft beer collaborations, fair trade items, vintage and new clothing, toys, books, and body care products. Shoppers can create custom "Smile Packages" or choose pre-assembled gift boxes supporting specific association projects. Special branded items include the exclusive Panettone del Sorriso by Vincente, AVS cremini chocolates, and unique collaborations like the bITter and Santa Clown craft beers with Birrificio Geco. The market features distinctive eco-friendly gadgets including the SmileBottle stainless steel water bottle with 24Bottles and bamboo Spazzatristezza toothbrushes. Wine enthusiasts will find regional Italian wines, while book lovers can browse illustrated children's books and the exclusive Clowndario 2026 calendar showcasing 25 years of the association's work. The venue also hosts special events including theatrical readings and Freak Clown performances throughout the season. Conveniently located near the Precotto Metro station (MM1 line), this market offers a meaningful way to celebrate the season while supporting a worthy cause.